Search Engine Optimization

A Guide to Search Engine Marketing (SEM)

III. WEB ANALYTICS

Web analytics is the measurement of the behavior of visitors to a website.
It is the process of collating and analyzing a site's activity based on metrics to measure its performance mostly from log files.

You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI.Subsequently fine tune the website content and improve your site to convert more visitors. Many different vendors provide web analytics software and services. Most often the web hosting company provides all the data related to log files free of cost.

Exercise

http://awstats.sourceforge.net/

http://www.google.com/analytics/

http://www.clicktracks.com

http://en.wikipedia.org/wiki/Web_analytics

http://www.statcounter.com/

Conclusion

Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have remarkable effect in your bottom-line revenue.

Build your web site for your customers, within the guidelines that the search engines set out. The site's first focus should be on what they want. Easy registration and lots of unique content! Create good content. Good, quality content that reads well and flows seamlessly. Update it regularly. And remember: Content is King, Linking is Queen!