A Guide to Search Engine Marketing (SEM)

II. LINK ANALYSIS

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Search engines base part of its ranking algorithm on the number, quality, and variety of inbound links to a website. Link popularity is calculated on the number of hyperlinks, from other websites, that pointed to your web site. The more links that point to your site, the easier that it was to gain a high ranking position on the search engines. Number and relevancy of outside links significantly affects the ranking of your website by search engines, and even helps you get your website indexed faster. If a site that has a link to yours is already indexed, the spiders visiting that site will follow the link to your website.

Google uses PageRank™ (http://www.google.com/technology/) to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.
 
 

Submissions in Directories

Submit to all the directories you can find, so long as they are related (e.g., don't submit to the casino directory unless your site is about casino). Submitting to a directory should not be a mindless activity. Read the directory's directions on how to submit Very Carefully. Write your description very well, and tailor it to each directory in order to follow their guidelines.
Make sure you submit (and get in) to www.dmoz.org - it is probably the most important directory out there today.
Do research and find "vertical directories" that focus on your industry/sector, and submit to them.

Increase your Links by:
  • Add in directories
  • Add in relevant sector/category web directories
  • Get people in your industry to link to you.
  • Contact Industry associations and organizations
  • Get links in web sites/forums about your industry
  • Sites related to your product or service
  • Get listed in Suppliers & Resellers website
  • Starting a blog (Latest fad)
  • Announcing your site in newsgroups
  • Announcing your site in forums
  • Write interesting subject related articles that viewers would like to preserve and distribute
  • List prominent educational/training institutions with brief on how and when to apply to them.
  • Sites that sell products/services that relate to yours, but don't compete directly
  • Submit articles to online publications and get your website valuable coverage and some quality links from authoritive websites.

Start soliciting links today!
Get your link campaign going!

Link popularity check is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website.
 
 

Exercise

Your google page rank is:
http://www.checkpagerank.com/

Check your overall link popularity
http://www.iconinteractivegroup.com/tools/pop/

The following sites are linking to yoursite.com and your competition.
http://www.marketleap.com/publinkpop/
URL List Total Google MSN Yahoo
www.yoursite.com        
www.compitition1.com        
www.compitition2.com        
www.compitition3.com        

Some List of directories:

http://www.seo-lab.com/directory-articles/best-free-directories.php
http://www.freelinks.com/
http://www.seocompany.ca/directory/free-web-directories.html
http://www.best-web-directories.com/free-directories.htm
http://www.helpwebmaster.net/submit/

Resource:
http://www.linkingmatters.com/
 
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